Coco Ding
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I sit at the intersection of data, product, and marketing.
I like figuring out how things work, why people behave the way they do, and how technology can make the next version better.
Six ways in.
Some things I’ve worked on. Some things I’ve built. Some things I’m still figuring out.
01
Work
Things I’ve worked on.
Four cases, each with the apparatus that backs it: a system you can break, a pipeline that refuses, a route you can scrub, a call you can get wrong.
02
Charts
Ways of looking.
Ten visualisations, each with its own file, its own data model and its own visual form. All synthetic; none describes a real company’s numbers.
03
Testability
Before I score an idea, I check whether it can be answered.
A power analysis you can operate. Three per cent of programmes run one before prioritising; this is what it changes.
04
Make
Things I’ve made because I wanted them to exist.
Not everything starts with a brief. Some things start with a problem that annoys me.
05
AI, in practice
A layer between a question and what I can do about it.
Everything I hand over, and everything I don’t.
06
About
About me.
The long read, set as a book: Kunming, two suitcases, and what came after.